Loom: Async Video Messaging
Revolutionizing workplace communication by making video messaging as fast and seamless as typing text.
Duration
8 months
Team Size
12 specialists
Role
Product Design & Strategy
Stack
20M+
Active Users
1B+
Videos Recorded
+40%
Team Efficiency
$975M
Market Valuation
The Challenge
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Fragmented communication tools leading to information silos
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Text-based complexity causing misunderstandings in remote teams
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High barrier to entry for recording and sharing quick video updates
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Need for seamless integration with existing workflow tools like Slack and Notion
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Scalability issues with video processing and storage costs at verified scale
The Solution
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Developed a browser-first recorder requiring zero installation friction
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Implemented instant-encoding technology for immediate video shareability
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Designed a workspace-centric UI that organizes video libraries by team and project
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Created 'Loom SDK' to embed video recording native capability into 3rd party apps
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Optimized video compression algorithms to reduce bandwidth costs by 35% without quality loss
Our Approach
User-Centric Discovery
Analyzed 500+ usage patterns to identify key friction points in video creation.
Performance First
Prioritized video start time and encoding speed as primary KPIs.
Viral Loop Design
Engineered share flows to maximize recipient conversion to creators.
Enterprise Scaling
Rolled out SSO and admin controls for verified team management.
"Loom has completely transformed how our distributed team communicates. It brings the nuance of video to the speed of text."
Vinay Hiremath
Co-founder & CTO, Loom