Jasper: AI Content Platform
Helping enterprise marketing teams create high-quality content 10x faster with generative AI tailored to their brand voice.
Duration
5 months
Team Size
10 specialists
Role
AI Integration & UI
Stack
500M+
Words Generated
10x
Customer ROI
50k+
Enterprise Users
2M hrs
Time Saved
The Challenge
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Marketing teams struggling to maintain consistent content output
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Generic AI models failing to capture specific brand tones and nuances
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Security concerns regarding enterprise data usage in public models
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User interface complexity in prompt engineering for non-technical users
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Integration friction with existing CMS and social publishing workflows
The Solution
- ✓
Developed 'Brand Voice' engine to fine-tune models on company style guides
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Built 'Jasper Everywhere' chrome extension for in-browser utility
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Implemented enterprise-grade SOC2 security compliance and data isolation
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Designed 'Recipes' - pre-built workflow templates for common marketing tasks
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Created API connectors for direct publishing to WordPress, Webflow, and HubSpot
Our Approach
Model Tuning
Fine-tuned GPT models specifically for marketing copywriting frameworks.
Workflow Integration
Focused on meeting users where they work (Chrome, Docs, CMS).
User Education
Created 'Gen AI Academy' to upskill marketers on prompting.
Rapid Iteration
Weekly release cycles to adapt to the fast-moving AI landscape.
"Jasper isn't just a writing tool; it's an extension of our creative team. It understands our brand better than some freelancers."
Dave Rogenmoser
CEO, Jasper